ITIL as a guiding principle for IT operation today is increasingly making the service idea the center of IT alignment. General trends are contributing to the fact that more and more companies act as service providers that make a wide variety of services available to their customers and use SLA quality standards to guarantee those services. "Service portfolio management" is a new concept within the ITIL V3 framework. It describes the services available from a service provider in a way that demonstrates their business value. The process objective of service portfolio management is to devise a strategy for the provision of services to customers. The first step here is to find the answers to the following questions:
- Why should customers purchase these services?
- Why should they purchase these services from us?
- What does the price structure look like – how are customers reimbursed?
- What are our strengths and weaknesses, priorities and risks?
- How do we want to use our resources and abilities?
The process objective of "service operation" is to make sure that IT services are delivered in an effective and efficient manner. This includes satisfying customer requests and solving problems as well as completing day-to-day operational tasks.

